Prepared for UPS · Digital Marketing & Brand Activation · October 2026
UPS is headquartered in Atlanta. The tennis player at the centre of its small-business campaigns was born here. And Atlanta is home to a professional tennis league where three women and three men play for one score. We’d like to talk about where it goes next.
A partnership proposal · Eight sections, about five minutes
“This one you can have fun.” — in the stands, Atlanta
A gender-balanced Professional Team Tennis League
Eight playing weeks in the middle of the summer. Switch the view to see the same season against the American sports year, or against the college calendar our players come from.
Where our players have been on the tour, and where they sit on the rating that covers everyone. The orange rule is where tennis starts paying for itself.
Two Arcs that finished a point apart. Each clip picks up in the closing minutes, with the full Arc a click away.
The final three minutes of Freeze v Rise, 20 June. The clock runs out with the teams tied, and the next point decides it: 143–142.
Match Center ↗The final minute of Outriders v Inferno, 25 June. It finishes 150–149, with the winner’s cheque on court.
Match Center ↗One from the net, one from the low camera. Each is about twenty seconds, and each one changed the scoreboard.
The last play of the Bolt from the low camera: a two-pointer that takes the Sting from 86–87 to 88–87. 22 seconds.
Match Center ↗Dalayna Hewitt’s two-pointer in the closing seconds against Rise, 15 July — 156 to 158, level. 18 seconds.
Match Center ↗■ Same city
UPS runs the world from Sandy Springs. A few miles away, tens of thousands of Atlantans play team tennis every week, in leagues that have been running since 1934. And the city’s only professional tennis season is ours.
As UPS reported in February 2026, alongside its headquarters on Glenlake Parkway.
The largest city tennis league in the world, founded in 1934.
USTA Atlanta runs the largest USTA League and Junior Team Tennis programs in the country.
Atlanta’s ATP event was retired after 2024. INTENNSE is the city’s professional tennis now.
■ Already in the game
Since 2023 Coco Gauff has fronted UPS’s small-business work: Coco vs. The Doubters in 2024, and Unlocking Potential in 2025, with three small businesses mentored by Emma Grede. Gauff was born in Atlanta in 2004, a few miles from Glenlake Parkway.
“Working with Coco helps us really connect with that younger group.”
Betsy Wilson · VP, Digital Marketing & Brand Activation, UPS · June 2025
In 2021 UPS became the Laver Cup’s official shipping and logistics provider, moving the event’s black court, trophy and equipment from one host city to the next. Tennis that moves between cities on a schedule is work UPS has already done.
■ The one that’s missing
UPS’s sport runs from Augusta to Anfield, and its tennis has been one player at a time. What it doesn’t have is a team: one in its hometown, where three women and three men win or lose together.
Every INTENNSE team fields three women and three men in the same match, for one team score. A point won by a woman counts exactly what a point won by a man counts, and pay equity between them is unchanged and non-negotiable.
That makes it women’s sport and men’s sport in one product — one broadcast, one ticket, one partnership — and the younger audience UPS reaches through Gauff gets a team to follow, not a fortnight a year.
■ Three businesses, every market
UPS’s Gauff campaigns put three small businesses in front of a mentor and a national audience. A league with a team in every home market can do that every season, in every city it reaches.
■ On the road from 2028
For its first seasons the whole league lives in Atlanta. From 2028 every team plays at home in its own market, in the arenas those cities already have, and travels to play the rest.
That means a schedule of teams, courts, kit and broadcast equipment moving between cities through the summer, every summer. It is the Laver Cup’s logistics problem, run as a season.
“By combining global standardization with local market responsiveness”
Carol Tomé · Chief Executive Officer, UPS · 31 August 2026
One format everywhere, and a team that belongs to each city: that is how a league like ours is built.
■ Every level
INTENNSE is the same game at every level, so the route from a Tuesday league to a professional team is one continuous line — and Atlanta has more people on it than anywhere else.
The professional team. A drafted roster of three women and three men, on the same pay terms.
The pipeline. Players move on from INTENNSE teams to programs like Georgia Tech.
The Challenge Series. An open draw whose winners are drafted onto a team coached by a professional.
Sixty thousand league players and the country’s biggest junior team-tennis program.
■ The 2026 Season
Ten teams, eight weeks, forty-three Pro Arcs, every one carried live. The 2026 Season closed on 1 August with Freeze beating Outriders 137–130.
The Rules of INTENNSE, explained · 2:04
Up 1,037% on the year before, with 26 million impressions.
Record live concurrents across the final series.
Average across forty local airings on Peachtree; the best single Arc drew 116,000.
Two broadcast, two RSNs, seven FAST, three streaming — 60% of watch time on TV.
■ Two ways to ship with us
Be the logistics partner of the whole league, or put UPS’s name on the small-business programme in every market. They are built to fit together.
Every INTENNSE city
League partner
Atlanta, then every home market
Programme partner
The two sit on different sides of the league: one moves it, the other grows the businesses around it. Together they put UPS behind the league’s travel and its local economy in every city it reaches.
■ Next stop
We’d love an hour with your team — at Glenlake Parkway, or on court with the players in Atlanta.
Eight teams in UPS’s hometown, and the first three businesses chosen.
The league’s biggest weekend, with UPS’s businesses on court.
Every new home market, launched with the partner that gets the league there.
Every point, delivered.